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BASIC'S STORY
Basic Supply Company, Inc. opened for business on November 22,
1977. The initial objective of the corporation was to distribute
materials such as pipe, valves, fittings, and tubing for use in
the construction industry. Shortly thereafter, residential and commercial
water meters and a line of chemical and maintenance items were added.
The company was initially capitalized with the personal resources
of Joseph L. Williams and David N. Harris, an acquaintance of Mr.
Williams, and at that time, the Personnel Manager of Inco Alloys
International, Inc. There were several other initial investors,
who all later sold their interests to Williams and Harris. Subsequently,
a loan from the U.S. Small Business Administration was secured and
in 1983, Williams Investments, Inc., comprised of family members
of Mr. Williams, made a significant investment in the company. In
1997, Mr. Harris sold his stock back to the company and is no longer
involved in the business.
As a result of various obstacles, including the inability to obtain
suppliers, the company diverted its efforts almost exclusively into
the distribution of industrial maintenance supplies, sanitary/janitorial
supplies and paper products.
The history of Basic Supply Company, Inc. is characterized by exceptionally
high quality goods and services at a reasonable price, sound financial
and organizational management, aggressive marketing, and balanced
business development with controlled growth. Williams (former mayor
of the City of Huntington) is active in community affairs and serves
as a role model in the community at large, and especially in the
minority community. Since the company's inception, he has been at
the vanguard of the firm's efforts to survive and grow. He can be
credited with being the driving force for the many achievements
of Basic Supply, and particularly for the development of a widespread
reputation consistent with the company philosophy: "The Relentless
Pursuit of Perfection Is (And Always Has Been) The Goal of Basic
Supply Company". Additionally, the company has refused to succumb
to barriers interfering with its minority identification. As a result,
the company has nurtured mutually beneficial relationships with
large organizations such as DuPont, General Electric, Union Carbide,
Marathon/Ashland Oil, American Electric Power, Shell Chemical, Flexsys
America, the U.S.Dept. of Energy and many others. The company, under
Williams' and Harris' leadership, also successfully pursued a two-year
effort to convince SBA to waive the "non-manufacturing rule"
for metal products, which was effectively shutting Basic Supply
out of the Federal market with regard to metal products.
Having worked diligently over the years to promote small business
and its welfare, Williams was appointed to the U.S. Small Business
Administration's National Advisory Council (NAC) in 1997 and served
in that position for 4 years. He also has been appointed by the
governor of W.Va. to the Marshall University Institutional Board
of Governors and also to W.Va.'s Workforce Investment Council.
COMPANY RELATIONS WITH EMPLOYEES AND CUSTOMERS
The company's relation with its customers is characterized by
its repeat customers. For example, Basic's supply agreement with
DuPont and its subsidiary, Fairmont Supply, has been in effect for
20+ years. Other long term contracts/relationships include: Marathon/Ashland
Petroleum, Flexsys America, L.P. (formerly Monsanto Corp.), America
Electric Power, and governmental agencies such as the Department
of Veterans Affairs, the U.S. Printing Office, and the U.S. Treasury.
These successful and profitable business relationships are a result
of the company's philosophy of unequaled service at a reasonable
price, personal attention to every customer and every detail of
the business. Great care has been taken in hiring the right people
at the right time for the right jobs, resulting in a pricing structure
which is competitive in both private and governmental markets. For
many years, Williams was responsible for marketing, with an office
support staff of one. When it became apparent that he was "spread
too thin", additional managerial and sales staff was hired
which allowed Williams to concentrate on those matters which are
entirely appropriate for a corporate president: financial tracking
and management, operations management, delegation of authority,
image development, and executive decision making.
BASIC Supply is dedicated to customer service
and to seeing that every customer's individual needs are satisfied
to the maximum extent possible.
The staff at BASIC Supply
is second to none when it comes to professionalism, enthusiasm,
and customer service.
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